By moving the focus like this, the Company will earn a profit of about 250% over three years, said the CEO. That means the division smartphones and television sets became uncertain fate for the manufacturing giant from Japan. This news is certainly quite surprising given of both products we know the power of classy Sony Xperia smartphones and Sony Bravia televisions on board.
Especially for the smart phone competition, the warriors from mainland China who poured cheap merchandise to the market and the dominance of Samsung and Apple are impenetrable seem to start loosening the spirit of Sony.
Kazuo Hirai when asked about it said, that the company is not entirely annulled the idea of leaving the business smart phones and television sets.
Surely this is not necessarily the second line and then they took off already 'already' well-known that for granted. Companies can only release them into a branch of its own products or sell them to other manufacturers such as Nokia Lumia release to Microsoft.
Let us re-look at the history, the Moon in October 2011 Ericsson formally hand over their share of Sony Ericsson's cooperation fully purchased by Sony. Although initially quite convincing, the reality is not as beautiful as that.
Sony tried to remove flagship phone once every six months in order to meet the latest specification criteria in each device. Although enthusiasts delight with this strategy, but actually Sony is very difficult and had to fight for it.
That is why Hirai also said that the target of the next day they hope to benefit from the business carried on and invest in a product that is really promising. That means that Sony no longer expect much on his smartphone and it also means that Sony will reduce their production lines annually.
The question is, until when Sony Xperia able to survive?
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